Opera is memory: a campaign for the Cologne Opera, awarded by the jury.

Исходная ситуация

A competition by Ströer and Macromedia University of Applied Sciences with the Cologne Opera, not a commission from the opera. The campaign was meant to spread the word that people with dementia get free admission for one month. The jury awarded my entry, and it ran as a prize on Ströer’s screens in Cologne.

Что я сделал

• Campaign idea “Schachtelsätze” (nested sentences) with two readings per sentence
• Visuals for the digital advertising screens in Cologne
• Posters for the subway
• Campaign landing page