Opera is memory: a campaign for the Cologne Opera, awarded by the jury.
AwardVon der Jury ausgezeichnet im Digital-Poster-Wettbewerb von Ströer und der Hochschule Macromedia (2019)
Starting point
A competition by Ströer and Macromedia University of Applied Sciences with the Cologne Opera, not a commission from the opera. The campaign was meant to spread the word that people with dementia get free admission for one month. The jury awarded my entry, and it ran as a prize on Ströer’s screens in Cologne.
What I did
- Campaign idea “Schachtelsätze” (nested sentences) with two readings per sentence
- Visuals for the digital advertising screens in Cologne
- Posters for the subway
- Campaign landing page
01Social media and campaign
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