A mark and a website for an interim manager in rail, shipbuilding and automotive.
Starting point
Arkadiusz Taraschewski works as an interim manager for quality, suppliers and projects, based in Appenzell, Switzerland. Since 1999 he has taken on 22 assignments, most of them in the rail industry, along with shipbuilding, automotive and industry. The brief was a presence that shows this experience calmly and clearly, with a mark of its own for the website, business card and profile.
What I did
- The “Gleis” mark: A and T in one movement, constructed at 45 degrees
- Wordmark, colours, typefaces and brand manual
- Business cards and app icon
- Website with home, projects, about and contact, in German and English
- Project pages with key figures, timeline and a map of all locations
- Short profile as a PDF and an internal area where texts and images can be swapped directly
01Brand
Colours
- Nacht#070A12
- Stahlblau#22407A
- Glut#2F5AA8
- Licht#9DB8EC
Typefaces
- Cabinet Grotesk
- Switzer
02Website
Fotos in den Website-Ansichten: Wikimedia Commons (CC BY, CC BY-SA, CC0), Urheber und Lizenzen einzeln im Impressum von taraschewski.com.
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