One mark for 12 hospitals and 10 senior residences in Cologne.

Исходная ситуация

Two major Cologne hospital operators merged to form Stiftung der Cellitinnen. The new brand had to respect its Christian roots and still look like modern healthcare.

Что я сделал

• Logo made of two interlocking Cs, with a cross and a heart where they overlap
• Visual identity for hospitals and senior residences
• Signage, stationery, uniforms and social media
• Done in eight weeks