A scavenger hunt through Ehrenfeld for the launch of the Lightsboks.

Исходная ситуация

Soundboks was launching the new Lightsboks and wanted to reach its audience not just through ads but in the neighborhood. The idea: a scavenger hunt across Cologne-Ehrenfeld.

Что я сделал

• Event design for the scavenger hunt
• Design and printing of all campaign elements
• Clues and branding across the whole district
• Support on digital outdoor screens
• Produced in two weeks