A new web presence for a Cologne fashion label, with shop, show and press in one place.

Starting point

LALIRA is Rico Lalira’s fashion business with a store on Kleiner Griechenmarkt in Cologne. Much of what defines the business, like shows such as the “Safespace” runway, wasn’t on lalira.de until now.

What I did

• New website in German and English
• Purchases directly through the existing Shopify cart
• Page for the show “Inneres Kind” with tickets
• Projects, press and brand manual
• Internal area where Rico manages projects himself