A one-pager for a Cologne water that supports culture with every crate.
Starting point
H2O CGN sells regional water from the Haaner Felsenquelle spring in returnable glass bottles, and 50 cents per crate go to Cologne’s culture scene. The concept gives the water a presence modeled on its label and poster.
What I did
- One-pager with the zigzag from the label turning into a wave as you scroll
- Logo rebuilt as a vector
- Inquiry tool for each occasion
- Internal brand area with a social media generator
- Legal texts prepared
01Brand
Colours
- Tinte#14284A
- Flöck#1D3C6A
- Hösch#37ADCC
- Rot#BF2127
- Hauch#E3F4F8
Typefaces
- Big Shoulders
- Barlow
02Website
03Social media and campaign
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